John Lewis is continuing its tradition of drawing on its Christmas advert as the theme for its window display, playing on the idea that a gift can be life-changing, as Elton John’s piano was for him.

A piano has provided the backdrop for the glittering display, designed in-house with super-sized glowing keys snaking their way through the series of windows creating a surface to show off products on.

In what the store says is “a first for the UK high street”, a minute-long musical light show is being projected from the windows every 30 minutes, playing Elton John’s Step Into Christmas.

To this project, A timecoded lighting display was provided.

Window Light Show

Christmas window displays 2018: Light-up pianos, super-sized mince pies and more